Competitive Analysis: Deep Dive into Any Five Companies

Part 1: Identify Success Metrics

In many industries, companies loses touch with the true needs of their customers. The first step of the Analysis Project is to identify the performance goals of the companies within the industry, and compare that to key customer preferences.

Part 2: Plot Competitor Performance Against Metrics

How do the five competitors perform against the success metrics? Using detailed primary and secondary research of the companies, the competitors are given qualitative assessments.

Part 3: Best Practices & Opportunity Areas

Based on the analysis of competitors and their capabilities, identify opportunity areas to exploit the existing industry dynamics.