Advertising and Public Relations Industry Research

Quality Industry Data

If you're trying to figure out the industry's market size, average annual revenue, forecast for growth or decline, geographic distribution in the United States, top companies, and similar statistics, you've come to the right place.

We've gathered all the key statistics and data for the Advertising and Public Relations industry into one simple, yet comprehensive research report. This 2012 Pell Research market analysis report provides the high quality industry statistics you can rely on.

Thousands of companies have used our research, from small startups to the largest consulting firms. Gain a competitive edge today with the Pell Research Advertising and Public Relations industry report.

Professional, Scientific, and Technical Services Sector Details

The Professional, Scientific, and Technical Services sector contains industries whose employees require a high degree of education and training. Example industries are legal offices, accounting, tax preparation, bookkeeping, and payroll services, architectural engineering services, scientific research and development, and advertising agencies.

Related Industries

Market Size and Forecast for Advertising and Public Relations

Forecast	2011	2012	2013	2014	2015	2016
Market Forecast ($ billions)	Data provided in industry report

Five-year projections show growth trends in industry sales and revenues. This economic model is based on short- and long-term trends. The industry size is determined by total revenue generated within the industry from all products and services. Growth and decline in the industry shows the total opportunity for companies. The Advertising and Public Relations industry report reveals both the historical trends and five-year forecast, calculated by Pell Research's econometric models. The market share, measured in billions of dollars, includes both public and private companies. Use this information to identify industry trends and predict future growth patterns.

Geographic Share by State in the US

Market by State

The historical market size by state shows how large the local opportunity is, and how many companies are located in the region. Growth rates by state are affected by the regional economic conditions. View data by state to pinpoint profitable and nonprofitable locations for companies in the Advertising and Public Relations industry in the United States.

Northeast Region

Industry conditions in the Northeast show competitive trends specific to this region compared to individual states and the national average.

Market Size ($ millions)	2006	2007	2008	2009	2011
Maine	Data provided in industry report
Massachusetts
Connecticut
New Jersey
New Hampshire
New York
Pennsylvania
Rhode Island
Vermont

Midwest Region

Learn how companies are performing in each state within the midwest. The data reflect total sales from firms located in this area.

Market Size ($ millions)	2006	2007	2008	2009	2011
Illinois	Data provided in industry report
Indiana
Iowa
Kansas
Michigan
Minnesota
Missouri
Nebraska
North Dakota
Ohio
South Dakota
Wisconsin

Southern Region

In the South, see total Advertising and Public Relations sales for companies located in each state.

Market Size ($ millions)	2006	2007	2008	2009	2011
Arkansas	Data provided in industry report
Delaware
District of Columbia
Georgia
Kentucky
Louisiana
Maryland
Mississippi
North Carolina
Oklahoma
South Carolina
Tennessee
Texas
Virginia
West Virginia

Western Region

Market Size ($ millions)	2006	2007	2008	2009	2011
Arizona	Data provided in industry report
California
Colorado
Hawaii
Idaho
Montana
New Mexico
Nevada
Oregon
Utah
Washington
Wyoming

Income Statement (Average Financial Metrics) for Advertising and Public Relations

Pell Research has analyzed Advertising and Public Relations financial statements to determine the industry average forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

Products and Services Breakdown

Description	Revenue ($ millions)
Industry Total
Advertising Services
Advertising Agency Services
Advertising Creative Services, Including Graphic Design Services
Sales Promotion Services
Direct Marketing Services
Public Relations Services
Full Public Relations Services
Media Relations Services
Crisis Management Services
Lobbying Services
Event Management Services
Media Monitoring & Analysis
Development And/Or Fundraising Services
Media Planning And/Or Buying Services
Media Representation Services
Sales Agent Services For Advertising Space In Print Media
Sales Agent Services For Advertising Time On Television
Sales Agent Services For Advertising Time On Radio
Sales Agent Services For Ad Time/Space In Media Excluding Print, TV, Radio
Display Advertising Services
Leased Display Advertising Media Space, Large Format
Leased Display Advertising Media Space, Transit
Leased Display Ad Media Space, Street Furniture & Urban Fixtures
Leased Display Advertising Media Space, Other
Direct Mail Advertising Services
Full Direct Mail Services
Concept Development Services For A Direct Mail Advertising Campaign
Mailing List Support Services
Print Services For Direct Mail Advertising Materials
Letter Shop Services
Fulfillment Services
Other Direct Mail Advertising Services
Distribution Of Advertising Materials, Other Than By Mail
Distribution Of Ad Materials, Other Than By Mail - Door To Door
Dist Of Ad Materials, Other Than By Mail - In Public Locations
Other Dist Of Ad Material Not By Mail, Except Door To Door & In Public
Coordination Of Production/Delivery Of Premiums (Ad Specialties)
Product Or Merchandise Demonstrations
Display Lettering Services
Signs, Custom Fabrication, Including Banners, A-Frame, Neon, & Outdoor
Other Services Related To Advertising
Marketing Research Services
Licensing Of Rights To Use Intellectual Property
Licensing Of Rights To Intellectual Prop - Protected By Copyright
Licensing Of Rights Use Intellectual Prop - Protected Industrial
Resale Of Merchandise
All Other Operating Receipts

Salary Information for Employees Working in Advertising and Public Relations

Identify the average workforce distribution in a typical Advertising and Public Relations company, along with the average annual salary brackets for these positions.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	11%	Data provided in report
Chief Executives	0%
General and Operations Managers	3%
Business and Financial Operations Occupations	8%
Arts, Design, Entertainment, Sports, and Media Occupations	22%
Graphic Designers	5%
Public Relations Specialists	8%
Sales and Related Occupations	25%
Advertising Sales Agents	13%
Office and Administrative Support Occupations	23%

Government Contracts

In 2008, the federal government spent a total of $1,125,835,248 on Advertising and Public Relations. It has awarded 2,733 contracts to 830 companies, with an average value of $1,356,428 per company.   

Company	Address	Key Contact
Data provided in industry report

Industry Research Resources

University of Pittsburgh Industry Research Resources
GreenBook Market Research Companies