Part 1: Identify Success Metrics
In many industries, companies lose touch with the true needs of their customers. The first step of
the Analysis Project is to identify the performance goals of the companies within the industry,
and compare that to key customer preferences.
Part 2: Plot Competitor Performance Against Metrics
How do the five competitors perform against the success metrics? Using detailed primary and
secondary research of the companies, the competitors are given qualitative assessments.
Part 3: Best Practices & Opportunity Areas
Based on the analysis of competitors and their capabilities, identify opportunity areas to exploit
the existing industry dynamics.