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Billboard & Outdoor Display Advertising (NAICS 54185) Industry Market Research Report

Billboard & Outdoor Display Advertising - Market Size and Forecast

The Billboard and Outdoor Display Advertising report contains both historical and forecasted statistics. Total market size figures from 2015 to 2025 reveal industry growth patterns and trends. Market size measurements include both public and private companies in the industry.

HistoricalForecasted
20152016201720182019202020212022202320242025
Market Size (Total Revenue)

Included in Report

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Billboard & Outdoor Display Advertising Industry Revenue
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021


Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Billboard & Outdoor Display Advertising - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Billboard & Outdoor Display Advertising companies in the United States.

Billboard & Outdoor Display Advertising Revenue by State

US Market Size by State

Distribution by Company Size

Company SizeAll IndustriesBillboard & Outdoor Display Advertising
Small Business (< 5 Employees)

Included

Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Billboard & Outdoor Display Advertising - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue

Included

Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit


Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits

Rent

Advertising

Depreciation and Amortization

Officer Compensation

Net Income


Billboard & Outdoor Display Advertising - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios

Included

Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Billboard & Outdoor Display Advertising - Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total

Included

Display advertising services
Leased display advertising media space, large format
Leased display advertising media space, transit
Leased display advertising media space, other
Leased display ad media space, street furniture & urban fixtures
Advertising agency services
Signs, custom fabrication, including banners, a-frame, neon, & outdoor
Sales promotion services
Display lettering services

Billboard & Outdoor Display Advertising - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations12%

Included

Chief Executives0%
General and Operations Managers3%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers6%
Business and Financial Operations Occupations11%
Business Operations Specialists9%
Market Research Analysts and Marketing Specialists6%
Market Research Analysts and Marketing Specialists6%
Arts, Design, Entertainment, Sports, and Media Occupations25%
Art and Design Workers12%
Designers9%
Media and Communication Workers10%
Public Relations Specialists8%
Public Relations Specialists8%
Sales and Related Occupations24%
Sales Representatives, Services14%
Advertising Sales Agents11%
Advertising Sales Agents11%
Other Sales and Related Workers7%
Models, Demonstrators, and Product Promoters6%
Demonstrators and Product Promoters6%
Office and Administrative Support Occupations17%
Other Office and Administrative Support Workers6%

Government Contracts

In 2008, the federal government spent a total of $7,181,717 on the billboard & outdoor display advertising industry. It has awarded 272 contracts to 95 companies, with an average value of $75,597 per company.

Billboard & Outdoor Display Advertising and Adjacent Industries - Top Companies

CompanyAddressRevenue
($ Millions)

Included





Billboard & Outdoor Display Advertising Industry Report
GeographyUnited States  
Publication DateSeptember 2020
Report FormatPDF Download  
Price$499.00

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