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Marketing Research & Public Opinion Polling (NAICS 54191) Industry Market Research Report

Marketing Research & Public Opinion Polling - Market Size and Forecast

The Marketing Research and Public Opinion Polling report contains both historical and forecasted statistics. Total market size figures from 2015 to 2025 reveal industry growth patterns and trends. Market size measurements include both public and private companies in the industry.

HistoricalForecasted
20152016201720182019202020212022202320242025
Market Size (Total Revenue)

Included in Report

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Marketing Research & Public Opinion Polling Industry Revenue
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021


Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Marketing Research & Public Opinion Polling - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Marketing Research & Public Opinion Polling companies in the United States.

Marketing Research & Public Opinion Polling Revenue by State

US Market Size by State

Distribution by Company Size

Company SizeAll IndustriesMarketing Research & Public Opinion Polling
Small Business (< 5 Employees)

Included

Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Marketing Research & Public Opinion Polling - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue

Included

Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit


Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits

Rent

Advertising

Depreciation and Amortization

Officer Compensation

Net Income


Marketing Research & Public Opinion Polling - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios

Included

Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Marketing Research & Public Opinion Polling - Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total

Included

Marketing research services
Marketing research services, conducted over the internet
Marketing research services, conducted by telephone
Other marketing research services
Marketing research services, conducted using focus groups
Marketing research services, face-to-face methods, excluding focus groups
Marketing research services, conducted by mail
Media audience research services
Public opinion research/polling services

Marketing Research & Public Opinion Polling - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations4%

Included

Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations8%
Business Operations Specialists6%
Arts, Design, Entertainment, Sports, and Media Occupations8%
Healthcare Practitioners and Technical Occupations23%
Health Diagnosing and Treating Practitioners9%
Veterinarians9%
Veterinarians9%
Health Technologists and Technicians14%
Health Practitioner Support Technologists and Technicians14%
Veterinary Technologists and Technicians14%
Healthcare Support Occupations11%
Other Healthcare Support Occupations11%
Miscellaneous Healthcare Support Occupations11%
Veterinary Assistants and Laboratory Animal Caretakers11%
Office and Administrative Support Occupations26%
Information and Record Clerks15%
Receptionists and Information Clerks8%
Receptionists and Information Clerks8%

Government Contracts

In 2008, the federal government spent a total of $213,519,642 on the marketing research & public opinion polling industry. It has awarded 1,039 contracts to 191 companies, with an average value of $1,117,904 per company.

Marketing Research & Public Opinion Polling and Adjacent Industries - Top Companies

CompanyAddressRevenue
($ Millions)

Included





Marketing Research & Public Opinion Polling Industry Report
GeographyUnited States  
Publication DateNovember 2020
Report FormatPDF Download  
Price$499.00

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