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Motorcycle, ATV & Personal Watercraft Dealers (NAICS 441221) Industry Market Research Report

Motorcycle, ATV & Personal Watercraft Dealers - Market Size and Forecast

The Motorcycle, ATV and Personal Watercraft Dealers report contains both historical and forecasted statistics. Total market size figures from 2015 to 2025 reveal industry growth patterns and trends. Market size measurements include both public and private companies in the industry.

Market Size (Total Revenue)

Included in Report

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Motorcycle, ATV & Personal Watercraft Dealers Industry Revenue
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Motorcycle, ATV & Personal Watercraft Dealers - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Motorcycle, ATV & Personal Watercraft Dealers companies in the United States.

Motorcycle, ATV & Personal Watercraft Dealers Revenue by State

US Market Size by State

Distribution by Company Size

Company SizeAll IndustriesMotorcycle, ATV & Personal Watercraft Dealers
Small Business (< 5 Employees)


Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Motorcycle, ATV & Personal Watercraft Dealers - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue


Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits



Depreciation and Amortization

Officer Compensation

Net Income

Motorcycle, ATV & Personal Watercraft Dealers - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios


Profit Margin
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Motorcycle, ATV & Personal Watercraft Dealers - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations5%


Chief Executives0%
General and Operations Managers3%
Sales and Related Occupations38%
Retail Sales Workers32%
Counter and Rental Clerks and Parts Salespersons9%
Parts Salespersons7%
Retail Salespersons22%
Retail Salespersons22%
Office and Administrative Support Occupations15%
Installation, Maintenance, and Repair Occupations30%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers26%
Small Engine Mechanics16%
Motorboat Mechanics and Service Technicians6%
Motorcycle Mechanics9%
Miscellaneous Vehicle and Mobile Equipment Mechanics, Installers, and Repairers7%
Recreational Vehicle Service Technicians7%
Transportation and Material Moving Occupations7%
Material Moving Workers5%
Laborers and Material Movers, Hand5%

Government Contracts

In 2008, the federal government spent a total of $271,794 on the motorcycle, atv & personal watercraft dealers industry. It has awarded 37 contracts to 3 companies, with an average value of $90,598 per company.

Motorcycle, ATV & Personal Watercraft Dealers and Adjacent Industries - Top Companies

($ Millions)


Motorcycle, ATV & Personal Watercraft Dealers Industry Report
GeographyUnited States  
Publication DateNovember 2020
Report FormatPDF Download  

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