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Passenger Car Rental (NAICS 532111) Industry Market Research Report

Passenger Car Rental - Market Size and Forecast

The Passenger Car Rental report contains both historical and forecasted statistics. Total market size figures from 2015 to 2025 reveal industry growth patterns and trends. Market size measurements include both public and private companies in the industry.

Market Size (Total Revenue)

Included in Report

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Passenger Car Rental Industry Revenue
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Passenger Car Rental - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Passenger Car Rental companies in the United States.

Passenger Car Rental Revenue by State

US Market Size by State

Distribution by Company Size

Company SizeAll IndustriesPassenger Car Rental
Small Business (< 5 Employees)


Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Passenger Car Rental - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue


Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits



Depreciation and Amortization

Officer Compensation

Net Income

Passenger Car Rental - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios


Profit Margin
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Passenger Car Rental - Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total


Rental and leasing of passenger cars
Renting of passenger cars
Leasing of passenger cars
Rental and leasing of trucks, except light-duty, and trailers
Rental of trucks, except light-duty, and trailers
Other products
Automotive equip (w/o drivers) rental and leasing related serv
Protection plan
Local passenger trans by limousine and similar luxury vehicle

Passenger Car Rental - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations4%


Chief Executives0%
General and Operations Managers2%
Sales and Related Occupations38%
Supervisors of Sales Workers6%
First-Line Supervisors of Sales Workers6%
Retail Sales Workers30%
Counter and Rental Clerks and Parts Salespersons29%
Counter and Rental Clerks29%
Office and Administrative Support Occupations13%
Information and Record Clerks5%
Installation, Maintenance, and Repair Occupations12%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers10%
Bus and Truck Mechanics and Diesel Engine Specialists6%
Bus and Truck Mechanics and Diesel Engine Specialists6%
Transportation and Material Moving Occupations28%
Motor Vehicle Operators14%
Taxi Drivers and Chauffeurs7%
Taxi Drivers and Chauffeurs7%
Material Moving Workers11%
Laborers and Material Movers, Hand10%
Cleaners of Vehicles and Equipment9%

Government Contracts

In 2008, the federal government spent a total of $59,196,395 on the passenger car rental industry. It has awarded 2,395 contracts to 169 companies, with an average value of $350,275 per company.

Passenger Car Rental and Adjacent Industries - Top Companies

($ Millions)


Passenger Car Rental Industry Report
GeographyUnited States  
Publication DateSeptember 2020
Report FormatPDF Download  

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