Advertising & Public Relations Industry - Market Research, Industry Statistics, Company Data

Advertising & Public Relations - Market Size and Industry Forecast

The Advertising and Public Relations market research report contains both historical and forecasted industry statistics. Total market size revenues from 2014 through 2024 reveal industry growth patterns and trends. Market size figures include both public and private companies in the Advertising & Public Relations industry.

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Market Size (Total Revenue)

Included

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Advertising & Public Relations Industry Revenue ($ Billions)

Advertising & Public Relations Industry Revenue
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020


Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the Advertising & Public Relations industry.

Advertising & Public Relations - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for advertising & public relations companies in the United States.

Advertising & Public Relations Revenue by State

Market Share by State

Advertising & Public Relations - Distribution by Company Size

Company Size All Industries Advertising & Public Relations
Small Business (< 5 Employees)

Included

Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Advertising & Public Relations - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry Average Percent of Sales
Total Revenue

Included

Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit


Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits

Rent

Advertising

Depreciation and Amortization

Officer Compensation

Net Income


Advertising & Public Relations - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios

Included

Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Advertising & Public Relations · Product Mix

Product Description Description Revenue
($ Millions)
Industry total

Included

Advertising agency services
Direct mail advertising services
Public relations services
Display advertising services
Coordination of production/delivery of premiums (ad specialties)
Other services related to advertising
Full public relations services
Media planning and/or buying services
Full direct mail services

Advertising & Public Relations - Compensation and Salary Surveys

TitlePercent of Workforce Bottom Quartile Average (Median) Salary Upper Quartile
Management Occupations 12%

Included

Chief Executives 0%
General and Operations Managers 3%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers 6%
Business and Financial Operations Occupations 11%
Business Operations Specialists 9%
Market Research Analysts and Marketing Specialists 6%
Market Research Analysts and Marketing Specialists 6%
Arts, Design, Entertainment, Sports, and Media Occupations 25%
Art and Design Workers 12%
Designers 9%
Media and Communication Workers 10%
Public Relations Specialists 8%
Public Relations Specialists 8%
Sales and Related Occupations 24%
Sales Representatives, Services 14%
Advertising Sales Agents 11%
Advertising Sales Agents 11%
Other Sales and Related Workers 7%
Models, Demonstrators, and Product Promoters 6%
Demonstrators and Product Promoters 6%
Office and Administrative Support Occupations 17%
Other Office and Administrative Support Workers 6%

Advertising & Public Relations - Government Contracts

In 2008, the federal government spent a total of $991,023,698 on the advertising & public relations industry. It has awarded 4,419 contracts to 595 companies, with an average value of $1,665,586 per company.

Advertising & Public Relations and Adjacent Industries · Top Companies

Company Address Revenue
($ Millions)

Included





Advertising & Public Relations Industry Report
Geography United States  
Publication Date September 2019
Report Format PDF Download  
Price $499

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