Broadcasting Industry · Market Research Report

Broadcasting · Market Size and Industry Forecast

Pell Research's broadcasting report analyzes current industry size and predicts future trends. It provides overall industry revenue from 2014 through the present, and predicts industry growth and decline through 2024. Total revenue includes both public and private companies.

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Market Size (Total Revenue)

Included

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government data.

Industry Revenue ($ Billions)

Broadcasting Industry Revenue
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020


Historical market size and five-year projections show growth trends in industry sales and revenue. This economic model is based on short- and long-term trends. The industry size is determined by total revenue generated within the industry from all products and services sold. Growth and decline in the industry shows total opportunity for companies. The broadcasting research report reveals both the historical trends and five-year forecast, calculated by Pell Research's econometric models. Market share, measured in billions of dollars, includes both public and private companies. Use this information to identify industry trends and predict future growth patterns.

Broadcasting · Geographic Breakdown by State

Market size by state is used to evaluate local opportunity and measure the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Use data by state to pinpoint profitable and nonprofitable locations for broadcasting companies in the U.S.

Broadcasting Revenue by State

Market Share by State

Broadcasting · Distribution by Company Size

Company Size All Industries Broadcasting
Small Business (< 5 employees)

Included

Small Business (5-20)
Midsized Business (20-100)
Large Business (100-500)
Enterprise (> 500)

Broadcasting · Income Statement (Average Financial Metrics)

Pell Research analyzes financial statements to determine the industry average forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry Average Percent of Sales
Total Revenue

Included

Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit


Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits

Rent

Advertising

Depreciation and Amortization

Officer Compensation

Net Income


Broadcasting · Financial Ratio Analysis

Financial ratios allow you to compare how a business is performing against its peers.

Financial RatioIndustry Average
Profitability Ratios

Included

Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Broadcasting · Product Mix

Product Description Description Revenue
($ Millions)
Industry total

Included

Television broadcasting - air time
Radio broadcasting - air time
Licensing of rights to distribute specialty tv prog content
All other operating receipts
Licensing of rights to broadcast television programs
Public & non-commercial programming services - television
Public & non-commercial programming services - radio
Resale of merchandise
Sale of online advertising space

Broadcasting · Compensation and Salary Surveys

TitlePercent of Workforce Bottom Quartile Average (Median) Salary Upper Quartile
Management Occupations 8%

Included

Chief Executives %
General and Operations Managers 3%
Business and Financial Operations Occupations 6%
Business Operations Specialists 6%
Computer and Mathematical Occupations 10%
Computer Occupations 9%
Arts, Design, Entertainment, Sports, and Media Occupations 50%
Entertainers and Performers, Sports and Related Workers 12%
Actors, Producers, and Directors 12%
Producers and Directors 12%
Media and Communication Workers 20%
Announcers 10%
Radio and Television Announcers 9%
News Analysts, Reporters and Correspondents 6%
Reporters and Correspondents 5%
Media and Communication Equipment Workers 16%
Broadcast and Sound Engineering Technicians and Radio Operators 11%
Broadcast Technicians 9%
Television, Video, and Motion Picture Camera Operators and Editors 6%
Sales and Related Occupations 12%
Sales Representatives, Services 11%
Advertising Sales Agents 9%
Advertising Sales Agents 9%
Miscellaneous Sales Representatives, Services 8%
Sales Representatives, Services, All Other 8%
Office and Administrative Support Occupations 13%
Information and Record Clerks 13%
Customer Service Representatives 11%
Customer Service Representatives 11%
Installation, Maintenance, and Repair Occupations 18%
Electrical and Electronic Equipment Mechanics, Installers, and Repairers 13%
Radio and Telecommunications Equipment Installers and Repairers 13%
Telecommunications Equipment Installers and Repairers, Except Line Installers 13%




Broadcasting Industry Report
Geography United States  
Publication Date May 2019
Report Format PDF Download  
Price $500

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