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Television Broadcasting (NAICS 51512) Industry Market Research Report

Television Broadcasting - Market Size and Forecast

The Television Broadcasting report contains both historical and forecasted statistics. Total market size figures from 2015 to 2025 reveal industry growth patterns and trends. Market size measurements include both public and private companies in the industry.

Market Size (Total Revenue)

Included in Report

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Television Broadcasting Industry Revenue
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Television Broadcasting - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Television Broadcasting companies in the United States.

Television Broadcasting Revenue by State

US Market Size by State

Distribution by Company Size

Company SizeAll IndustriesTelevision Broadcasting
Small Business (< 5 Employees)


Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Television Broadcasting - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue


Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits



Depreciation and Amortization

Officer Compensation

Net Income

Television Broadcasting - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios


Profit Margin
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Television Broadcasting - Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total


Television broadcasting - air time
National & regional advertising (net)
Local advertising (net)
Network compensation
Public & non-commercial programming services - television
All other operating receipts
All other receipts
Licensing of rights to distribute specialty tv prog content

Television Broadcasting - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations9%


Chief Executives0%
General and Operations Managers3%
Business and Financial Operations Occupations6%
Arts, Design, Entertainment, Sports, and Media Occupations60%
Entertainers and Performers, Sports and Related Workers16%
Actors, Producers, and Directors16%
Producers and Directors16%
Media and Communication Workers18%
News Analysts, Reporters and Correspondents10%
Reporters and Correspondents7%
Media and Communication Equipment Workers23%
Broadcast and Sound Engineering Technicians and Radio Operators15%
Broadcast Technicians12%
Television, Video, and Motion Picture Camera Operators and Editors6%
Sales and Related Occupations8%
Sales Representatives, Services7%
Advertising Sales Agents7%
Advertising Sales Agents7%
Office and Administrative Support Occupations9%

Government Contracts

In 2008, the federal government spent a total of $7,788,007 on the television broadcasting industry. It has awarded 723 contracts to 168 companies, with an average value of $46,357 per company.

Television Broadcasting and Adjacent Industries - Top Companies

($ Millions)


Television Broadcasting Industry Report
GeographyUnited States  
Publication DateSeptember 2020
Report FormatPDF Download  

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