2024 Greeting Card Publishers Industry Statistics Report

Greeting Card Publishers - Market Size and Industry Forecast

The 2024 Greeting Card Publishers Industry Report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2019 to 2029 reflect industry trends and growth patterns. Revenues include both public and private companies in the Greeting Card Publishers industry.

Market Size (Total Revenue)


% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Industry Market Size
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Greeting Card Publishers - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Greeting Card Publishers companies in the United States.

Greeting Card Publishers Revenue by State

Market Size by State

Distribution by Company Size

Company SizeAll IndustriesGreeting Card Publishers
Small Business (< 5 Employees)


Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Greeting Card Publishers - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue


Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits



Depreciation and Amortization

Officer Compensation

Net Income

Greeting Card Publishers - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios


Profit Margin
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Greeting Card Publishers - Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total


Greeting card publishing
Greeting card publishing - single cards
Greeting card publishing - multiple card (including boxed cards)
Consumer publishing (exclude newspapers/periodicals/books.)
Consumer publishing - calendars (exclude desktop calendars)
Consumer publishing - all other (include trading/sports cards)
All other operating receipts
All other receipts
Printing services

Greeting Card Publishers - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations8%


Chief Executives0%
General and Operations Managers3%
Business and Financial Operations Occupations6%
Computer and Mathematical Occupations6%
Computer Occupations6%
Arts, Design, Entertainment, Sports, and Media Occupations29%
Art and Design Workers6%
Media and Communication Workers22%
News Analysts, Reporters and Correspondents6%
Reporters and Correspondents6%
Writers and Editors15%
Sales and Related Occupations15%
Sales Representatives, Services11%
Advertising Sales Agents9%
Advertising Sales Agents9%
Office and Administrative Support Occupations21%
Other Office and Administrative Support Workers9%
Production Occupations7%
Transportation and Material Moving Occupations6%

Government Contracts

In the past, the federal government spent an annual total of $26,427 on the greeting card publishers industry. It has awarded 3 contracts to 2 companies, with an average value of $13,213 per company.

Greeting Card Publishers and Adjacent Industries - Top Companies

($ Millions)


Greeting Card Publishers Industry Research
GeographyUnited States  
Publication DateJuly 2024
Report FormatPDF Download  PDF

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