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Advertising Agencies Industry: Statistics, Market Size, Forecast

Advertising Agencies - Market Size and Industry Forecast

The 2021 Advertising Agencies Industry Report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2016 to 2026 reflect industry trends and growth patterns. Revenues include both public and private companies in the advertising agencies industry.

HistoricalForecasted
20162017201820192020202120222023202420252026
Market Size (Total Revenue)

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Industry Revenue Forecast
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022


Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Advertising Agencies - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Advertising Agencies companies in the United States.

Advertising Agencies Revenue by State

Market Size by State

Distribution by Company Size

Company SizeAll IndustriesAdvertising Agencies
Small Business (< 5 Employees)

Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Advertising Agencies - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue

Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit


Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits

Rent

Advertising

Depreciation and Amortization

Officer Compensation

Net Income


Advertising Agencies - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios

Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Advertising Agencies - Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total

Advertising agency services
Advertising creative services, including graphic design services
Media planning and/or buying services
Public relations services
Media representation services
Direct mail advertising services
Sales promotion services
Direct marketing services
Full public relations services

Advertising Agencies - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations12%

Chief Executives0%
General and Operations Managers3%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers6%
Business and Financial Operations Occupations11%
Business Operations Specialists9%
Market Research Analysts and Marketing Specialists6%
Market Research Analysts and Marketing Specialists6%
Arts, Design, Entertainment, Sports, and Media Occupations25%
Art and Design Workers12%
Designers9%
Media and Communication Workers10%
Public Relations Specialists8%
Public Relations Specialists8%
Sales and Related Occupations24%
Sales Representatives, Services14%
Advertising Sales Agents11%
Advertising Sales Agents11%
Other Sales and Related Workers7%
Models, Demonstrators, and Product Promoters6%
Demonstrators and Product Promoters6%
Office and Administrative Support Occupations17%
Other Office and Administrative Support Workers6%

Government Contracts

In the past, the federal government spent an annual total of $689,067,555 on the advertising agencies industry. It has awarded 1,731 contracts to 156 companies, with an average value of $4,417,100 per company.

Advertising Agencies and Adjacent Industries - Top Companies

CompanyAddressRevenue
($ Millions)





Advertising Agencies Industry Report
GeographyUnited States  
Publication DateOctober 2021
Report FormatPDF Download  
Price

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