Graphic Design Services Industry: Statistics, Forecasts, and Company Data
Graphic Design Services - Market Size and Industry Forecast
The 2023 Graphic Design Services Industry Report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2018 to 2028 reflect industry trends and growth patterns. Revenues include both public and private companies in the graphic design services industry.
| Historical | Forecasted |
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| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
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Market Size (Total Revenue) | 
|
% Growth Rate |
Number of Companies |
Total Employees |
Average Revenue per Company |
Average Employees per Company |
Source: U.S. government financial data.Industry Revenue ($ Billions)

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.
Graphic Design Services - Geographic Breakdown by U.S. State
Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Graphic Design Services companies in the United States.
Graphic Design Services Revenue by State

Distribution by Company Size
Company Size | All Industries | Graphic Design Services |
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Small Business (< 5 Employees) | 
|
Small Business (5 - 20) |
Midsized Business (20 - 100) |
Large Business (100 - 500) |
Enterprise (> 500) |
Graphic Design Services - Income Statement (Average Financial Metrics)
Financial statement analysis determines averages for the following industry forces:
- Cost of goods sold
- Compensation of officers
- Salaries and wages
- Employee benefit programs
- Rent paid
- Advertising and marketing budgets
The report includes a traditional income statement from an "average" company (both public and private companies included).
| Industry Average | Percent of Sales |
---|
Total Revenue | 
|
Operating Revenue |
Cost of Goods Sold (COGS) |
Gross Profit |
Operating Expenses |
Operating Income |
Non-Operating Income |
Earnings Before Interest and Taxes (EBIT) |
Interest Expense |
Earnings Before Taxes |
Income Tax |
Net Profit |
Average Income Statement

Cost of Goods Sold
Salaries, Wages, and Benefits
Rent
Advertising
Depreciation and Amortization
Officer Compensation
Net Income
Graphic Design Services - Financial Ratio Analysis
Financial ratios allow a company's performance to be compared against that of its peers.
Financial Ratio | Industry Average |
---|
Profitability Ratios | 
|
Profit Margin |
ROE |
ROA |
Liquidity Ratios |
Current Ratio |
Quick Ratio |
Activity Ratios |
Average Collection Period |
Asset Turnover Ratio |
Receivables Turnover Ratio |
Inventory Conversion Ratio |
Graphic Design Services - Product Mix
Product Description | Description | Revenue ($ Millions) |
---|
Industry total | 
|
Graphic design services |
Corporate/organization image graphic design services |
Advertising graphic design creative services |
All other graphic design services |
Website design & development services |
Publication graphic design services |
Printing services |
Commercial illustration graphic design services |
All other operating receipts |
Graphic Design Services - Compensation and Salary Surveys
Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
---|
Management Occupations | 7% | 
|
Chief Executives | 0% |
General and Operations Managers | 4% |
Business and Financial Operations Occupations | 6% |
Arts, Design, Entertainment, Sports, and Media Occupations | 47% |
Art and Design Workers | 45% |
Designers | 42% |
Graphic Designers | 22% |
Interior Designers | 15% |
Sales and Related Occupations | 7% |
Office and Administrative Support Occupations | 15% |
Production Occupations | 7% |
Government Contracts
In the past, the federal government spent an annual total of
$32,165,422 on the graphic design services industry. It has awarded 713 contracts to 217 companies, with an average value of $148,228 per company.
Graphic Design Services and Adjacent Industries - Top Companies
Company | Address | Revenue ($ Millions) |
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