Billboard & Outdoor Display Advertising Industry · Market Research Report

Billboard & Outdoor Display Advertising · Market Size and Industry Forecast

Pell Research's billboard and outdoor display advertising report analyzes current industry size and predicts future trends. It provides overall industry revenue from 2014 through the present, and predicts industry growth and decline through 2024. Total revenue includes both public and private companies.

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Market Size (Total Revenue)

Included

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government data.

Industry Revenue ($ Billions)

Billboard & Outdoor Display Advertising Industry Revenue
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020


Historical market size and five-year projections show growth trends in industry sales and revenue. This economic model is based on short- and long-term trends. The industry size is determined by total revenue generated within the industry from all products and services sold. Growth and decline in the industry shows total opportunity for companies. The billboard & outdoor display advertising research report reveals both the historical trends and five-year forecast, calculated by Pell Research's econometric models. Market share, measured in billions of dollars, includes both public and private companies. Use this information to identify industry trends and predict future growth patterns.

Billboard & Outdoor Display Advertising · Geographic Breakdown by State

Market size by state is used to evaluate local opportunity and measure the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Use data by state to pinpoint profitable and nonprofitable locations for billboard & outdoor display advertising companies in the U.S.

Billboard & Outdoor Display Advertising Revenue by State

Market Share by State

Billboard & Outdoor Display Advertising · Distribution by Company Size

Company Size All Industries Billboard & Outdoor Display Advertising
Small Business (< 5 employees)

Included

Small Business (5-20)
Midsized Business (20-100)
Large Business (100-500)
Enterprise (> 500)

Billboard & Outdoor Display Advertising · Income Statement (Average Financial Metrics)

Pell Research analyzes financial statements to determine the industry average forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry Average Percent of Sales
Total Revenue

Included

Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit


Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits

Rent

Advertising

Depreciation and Amortization

Officer Compensation

Net Income


Billboard & Outdoor Display Advertising · Financial Ratio Analysis

Financial ratios allow you to compare how a business is performing against its peers.

Financial RatioIndustry Average
Profitability Ratios

Included

Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Billboard & Outdoor Display Advertising · Product Mix

Product Description Description Revenue
($ Millions)
Industry total

Included

Display advertising services
Leased display advertising media space, large format
Leased display advertising media space, transit
Leased display advertising media space, other
Leased display ad media space, street furniture & urban fixtures
Advertising agency services
Signs, custom fabrication, including banners, a-frame, neon, & outdoor
Sales promotion services
Display lettering services

Billboard & Outdoor Display Advertising · Compensation and Salary Surveys

TitlePercent of Workforce Bottom Quartile Average (Median) Salary Upper Quartile
Management Occupations 12%

Included

Chief Executives 0%
General and Operations Managers 3%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers 6%
Business and Financial Operations Occupations 11%
Business Operations Specialists 9%
Market Research Analysts and Marketing Specialists 6%
Market Research Analysts and Marketing Specialists 6%
Arts, Design, Entertainment, Sports, and Media Occupations 25%
Art and Design Workers 12%
Designers 9%
Media and Communication Workers 10%
Public Relations Specialists 8%
Public Relations Specialists 8%
Sales and Related Occupations 24%
Sales Representatives, Services 14%
Advertising Sales Agents 11%
Advertising Sales Agents 11%
Other Sales and Related Workers 7%
Models, Demonstrators, and Product Promoters 6%
Demonstrators and Product Promoters 6%
Office and Administrative Support Occupations 17%
Other Office and Administrative Support Workers 6%

Billboard & Outdoor Display Advertising · Government Contracts

In 2008, the federal government spent a total of $7,181,717 on the billboard & outdoor display advertising industry. It has awarded 272 contracts to 95 companies, with an average value of $75,597 per company.

Billboard & Outdoor Display Advertising and Adjacent Industries · Top Companies

Company Address Revenue
($ Millions)

Included





Billboard & Outdoor Display Advertising Industry Report
Geography United States  
Publication Date May 2019
Report Format PDF Download  
Price $999.99

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