Marketing Research & Public Opinion Polling Industry - Market Research, Industry Statistics, Company Data

Marketing Research & Public Opinion Polling - Market Size and Industry Forecast

The Marketing Research and Public Opinion Polling market research report contains both historical and forecasted industry statistics. Total market size revenues from 2014 through 2024 reveal industry growth patterns and trends. Market size figures include both public and private companies in the Marketing Research & Public Opinion Polling industry.

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Market Size (Total Revenue)

Included

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Marketing Research & Public Opinion Polling Industry Revenue ($ Billions)

Marketing Research & Public Opinion Polling Industry Revenue
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020


Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the Marketing Research & Public Opinion Polling industry.

Marketing Research & Public Opinion Polling - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for marketing research & public opinion polling companies in the United States.

Marketing Research & Public Opinion Polling Revenue by State

Market Share by State

Marketing Research & Public Opinion Polling - Distribution by Company Size

Company Size All Industries Marketing Research & Public Opinion Polling
Small Business (< 5 Employees)

Included

Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Marketing Research & Public Opinion Polling - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry Average Percent of Sales
Total Revenue

Included

Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit


Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits

Rent

Advertising

Depreciation and Amortization

Officer Compensation

Net Income


Marketing Research & Public Opinion Polling - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios

Included

Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Marketing Research & Public Opinion Polling · Product Mix

Product Description Description Revenue
($ Millions)
Industry total

Included

Marketing research services
Marketing research services, conducted over the internet
Marketing research services, conducted by telephone
Other marketing research services
Marketing research services, conducted using focus groups
Marketing research services, face-to-face methods, excluding focus groups
Marketing research services, conducted by mail
Media audience research services
Public opinion research/polling services

Marketing Research & Public Opinion Polling - Compensation and Salary Surveys

TitlePercent of Workforce Bottom Quartile Average (Median) Salary Upper Quartile
Management Occupations 4%

Included

Chief Executives 0%
General and Operations Managers 2%
Business and Financial Operations Occupations 8%
Business Operations Specialists 6%
Arts, Design, Entertainment, Sports, and Media Occupations 8%
Healthcare Practitioners and Technical Occupations 23%
Health Diagnosing and Treating Practitioners 9%
Veterinarians 9%
Veterinarians 9%
Health Technologists and Technicians 14%
Health Practitioner Support Technologists and Technicians 14%
Veterinary Technologists and Technicians 14%
Healthcare Support Occupations 11%
Other Healthcare Support Occupations 11%
Miscellaneous Healthcare Support Occupations 11%
Veterinary Assistants and Laboratory Animal Caretakers 11%
Office and Administrative Support Occupations 26%
Information and Record Clerks 15%
Receptionists and Information Clerks 8%
Receptionists and Information Clerks 8%

Marketing Research & Public Opinion Polling - Government Contracts

In 2008, the federal government spent a total of $213,519,642 on the marketing research & public opinion polling industry. It has awarded 1,039 contracts to 191 companies, with an average value of $1,117,904 per company.

Marketing Research & Public Opinion Polling and Adjacent Industries · Top Companies

Company Address Revenue
($ Millions)

Included





Marketing Research & Public Opinion Polling Industry Report
Geography United States  
Publication Date December 2019
Report Format PDF Download  
Price $499

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