Media Buying Agencies Industry · Market Research Report

Media Buying Agencies · Market Size and Industry Forecast

This Media Buying Agencies report analyzes current industry size and predicts future trends. It provides overall industry revenue from 2014 through the present, and predicts industry growth and decline through 2024. Total revenue includes both public and private companies.

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Market Size (Total Revenue)

Included

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government data.

Industry Revenue ($ Billions)

Media Buying Agencies Industry Revenue
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020


Historical market size and five-year projections show growth trends in industry sales and revenue. This economic model is based on short- and long-term trends. The industry size is determined by total revenue generated within the industry from all products and services sold. Growth and decline in the industry shows total opportunity for companies. The media buying agencies research report reveals both the historical trends and five-year forecast, calculated by Pell Research's econometric models. Market share, measured in billions of dollars, includes both public and private companies. Use this information to identify industry trends and predict future growth patterns.

Media Buying Agencies · Geographic Breakdown by U.S. State

Market size by state evaluates local opportunity and measures the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for media buying agencies companies in the United States.

Media Buying Agencies Revenue by State

Market Share by State

Media Buying Agencies · Distribution by Company Size

Company Size All Industries Media Buying Agencies
Small Business (< 5 Employees)

Included

Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Media Buying Agencies · Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry Average Percent of Sales
Total Revenue

Included

Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit


Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits

Rent

Advertising

Depreciation and Amortization

Officer Compensation

Net Income


Media Buying Agencies · Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios

Included

Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Media Buying Agencies · Product Mix

Product Description Description Revenue
($ Millions)
Industry total

Included

Media planning and/or buying services
Media representation services
Sales agent services for advertising space in print media
Advertising creative services, including graphic design services
Other services related to advertising
Advertising agency services
All other operating receipts
Public relations services
Media monitoring & analysis

Media Buying Agencies · Compensation and Salary Surveys

TitlePercent of Workforce Bottom Quartile Average (Median) Salary Upper Quartile
Management Occupations 12%

Included

Chief Executives 0%
General and Operations Managers 3%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers 6%
Business and Financial Operations Occupations 11%
Business Operations Specialists 9%
Market Research Analysts and Marketing Specialists 6%
Market Research Analysts and Marketing Specialists 6%
Arts, Design, Entertainment, Sports, and Media Occupations 25%
Art and Design Workers 12%
Designers 9%
Media and Communication Workers 10%
Public Relations Specialists 8%
Public Relations Specialists 8%
Sales and Related Occupations 24%
Sales Representatives, Services 14%
Advertising Sales Agents 11%
Advertising Sales Agents 11%
Other Sales and Related Workers 7%
Models, Demonstrators, and Product Promoters 6%
Demonstrators and Product Promoters 6%
Office and Administrative Support Occupations 17%
Other Office and Administrative Support Workers 6%

Media Buying Agencies · Government Contracts

In 2008, the federal government spent a total of $28,353,327 on the media buying agencies industry. It has awarded 56 contracts to 17 companies, with an average value of $1,667,843 per company.

Media Buying Agencies and Adjacent Industries · Top Companies

Company Address Revenue
($ Millions)

Included





Media Buying Agencies Industry Report
Geography United States  
Publication Date June 2019
Report Format PDF Download  
Price $999.99

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