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Broadcasting (NAICS 515) Industry Market Research Report

Broadcasting - Market Size and Forecast

The Broadcasting report contains both historical and forecasted statistics. Total market size figures from 2015 to 2025 reveal industry growth patterns and trends. Market size measurements include both public and private companies in the industry.

Market Size (Total Revenue)

Included in Report

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Broadcasting Industry Revenue
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Broadcasting - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Broadcasting companies in the United States.

Broadcasting Revenue by State

US Market Size by State

Distribution by Company Size

Company SizeAll IndustriesBroadcasting
Small Business (< 5 Employees)


Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Broadcasting - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue


Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits



Depreciation and Amortization

Officer Compensation

Net Income

Broadcasting - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios


Profit Margin
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Broadcasting - Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total


Television broadcasting - air time
Radio broadcasting - air time
Licensing of rights to distribute specialty tv prog content
All other operating receipts
Licensing of rights to broadcast television programs
Public & non-commercial programming services - television
Public & non-commercial programming services - radio
Resale of merchandise
Sale of online advertising space

Broadcasting - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations8%


Chief Executives%
General and Operations Managers3%
Business and Financial Operations Occupations6%
Business Operations Specialists6%
Computer and Mathematical Occupations10%
Computer Occupations9%
Arts, Design, Entertainment, Sports, and Media Occupations50%
Entertainers and Performers, Sports and Related Workers12%
Actors, Producers, and Directors12%
Producers and Directors12%
Media and Communication Workers20%
Radio and Television Announcers9%
News Analysts, Reporters and Correspondents6%
Reporters and Correspondents5%
Media and Communication Equipment Workers16%
Broadcast and Sound Engineering Technicians and Radio Operators11%
Broadcast Technicians9%
Television, Video, and Motion Picture Camera Operators and Editors6%
Sales and Related Occupations12%
Sales Representatives, Services11%
Advertising Sales Agents9%
Advertising Sales Agents9%
Miscellaneous Sales Representatives, Services8%
Sales Representatives, Services, All Other8%
Office and Administrative Support Occupations13%
Information and Record Clerks13%
Customer Service Representatives11%
Customer Service Representatives11%
Installation, Maintenance, and Repair Occupations18%
Electrical and Electronic Equipment Mechanics, Installers, and Repairers13%
Radio and Telecommunications Equipment Installers and Repairers13%
Telecommunications Equipment Installers and Repairers, Except Line Installers13%

Government Contracts

In 2008, the federal government spent a total of $25,211,646 on the broadcasting industry. It has awarded 2,854 contracts to 476 companies, with an average value of $52,966 per company.

Broadcasting and Adjacent Industries - Top Companies

($ Millions)


Broadcasting Industry Report
GeographyUnited States  
Publication DateOctober 2020
Report FormatPDF Download  

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