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Cable & Subscription Programming (NAICS 5152) Industry Market Research Report

Cable & Subscription Programming - Market Size and Forecast

The Cable and Subscription Programming report contains both historical and forecasted statistics. Total market size figures from 2015 to 2025 reveal industry growth patterns and trends. Market size measurements include both public and private companies in the industry.

Market Size (Total Revenue)

Included in Report

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Cable & Subscription Programming Industry Revenue
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Cable & Subscription Programming - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Cable & Subscription Programming companies in the United States.

Cable & Subscription Programming Revenue by State

US Market Size by State

Distribution by Company Size

Company SizeAll IndustriesCable & Subscription Programming
Small Business (< 5 Employees)


Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Cable & Subscription Programming - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue


Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits



Depreciation and Amortization

Officer Compensation

Net Income

Cable & Subscription Programming - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios


Profit Margin
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Cable & Subscription Programming - Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total


Television broadcasting - air time
National & regional advertising (net)
Licensing of rights to distribute specialty tv prog content
All other receipts
All other operating receipts
Network compensation
Licensing of rights to broadcast television programs
Local advertising (net)

Cable & Subscription Programming - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations8%


Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations7%
Business Operations Specialists6%
Computer and Mathematical Occupations10%
Computer Occupations9%
Arts, Design, Entertainment, Sports, and Media Occupations21%
Entertainers and Performers, Sports and Related Workers7%
Actors, Producers, and Directors7%
Producers and Directors7%
Media and Communication Equipment Workers8%
Sales and Related Occupations12%
Sales Representatives, Services9%
Miscellaneous Sales Representatives, Services8%
Sales Representatives, Services, All Other8%
Office and Administrative Support Occupations21%
Information and Record Clerks13%
Customer Service Representatives11%
Customer Service Representatives11%
Installation, Maintenance, and Repair Occupations18%
Electrical and Electronic Equipment Mechanics, Installers, and Repairers13%
Radio and Telecommunications Equipment Installers and Repairers13%
Telecommunications Equipment Installers and Repairers, Except Line Installers13%

Government Contracts

In 2008, the federal government spent a total of $12,935,998 on the cable & subscription programming industry. It has awarded 1,906 contracts to 243 companies, with an average value of $53,235 per company.

Cable & Subscription Programming and Adjacent Industries - Top Companies

($ Millions)


Cable & Subscription Programming Industry Report
GeographyUnited States  
Publication DateOctober 2020
Report FormatPDF Download