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Radio & Television Broadcasting (NAICS 5151) Industry Market Research Report

Radio & Television Broadcasting - Market Size and Forecast

The Radio and Television Broadcasting report contains both historical and forecasted statistics. Total market size figures from 2015 to 2025 reveal industry growth patterns and trends. Market size measurements include both public and private companies in the industry.

Market Size (Total Revenue)

Included in Report

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Radio & Television Broadcasting Industry Revenue
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Radio & Television Broadcasting - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Radio & Television Broadcasting companies in the United States.

Radio & Television Broadcasting Revenue by State

US Market Size by State

Distribution by Company Size

Company SizeAll IndustriesRadio & Television Broadcasting
Small Business (< 5 Employees)


Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Radio & Television Broadcasting - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue


Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits



Depreciation and Amortization

Officer Compensation

Net Income

Radio & Television Broadcasting - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios


Profit Margin
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Radio & Television Broadcasting - Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total


Television broadcasting - air time
Radio broadcasting - air time
National & regional advertising (net)
Local advertising (net)
Network compensation
All other operating receipts
All other receipts
Public & non-commercial programming services - television

Radio & Television Broadcasting - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations8%


Chief Executives0%
General and Operations Managers3%
Business and Financial Operations Occupations5%
Arts, Design, Entertainment, Sports, and Media Occupations57%
Entertainers and Performers, Sports and Related Workers13%
Actors, Producers, and Directors13%
Producers and Directors13%
Media and Communication Workers24%
Radio and Television Announcers12%
News Analysts, Reporters and Correspondents8%
Reporters and Correspondents5%
Media and Communication Equipment Workers18%
Broadcast and Sound Engineering Technicians and Radio Operators13%
Broadcast Technicians10%
Television, Video, and Motion Picture Camera Operators and Editors6%
Sales and Related Occupations12%
Sales Representatives, Services11%
Advertising Sales Agents11%
Advertising Sales Agents11%
Office and Administrative Support Occupations10%

Government Contracts

In 2008, the federal government spent a total of $12,275,649 on the radio & television broadcasting industry. It has awarded 948 contracts to 233 companies, with an average value of $52,685 per company.

Radio & Television Broadcasting and Adjacent Industries - Top Companies

($ Millions)


Radio & Television Broadcasting Industry Report
GeographyUnited States  
Publication DateOctober 2020
Report FormatPDF Download  

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