Motorcycle, ATV, and All Other Motor Vehicle Dealers Industry Research Report
Industry Overview
This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles (ATV), personal watercraft, utility trailers, and other motor vehicles (except automobiles, light trucks, recreational vehicles, and boats) or retailing these new vehicles in combination with activities, such as repair services and selling replacement parts and accessories. Illustrative Examples: All-terrain vehicle (ATV) dealers Motorcycle dealers Moped dealers Motorcycle parts and accessories dealers Personal watercraft dealers Aircraft dealers Snowmobile dealers Powered golf cart dealers Utility trailer dealers Cross-References. Establishments primarily engaged in--
Source: U.S. Census BureauMotorcycle, ATV, and All Other Motor Vehicle Dealers Market Size
This research report analyzes the market size and trends in the Motorcycle, ATV, and All Other Motor Vehicle Dealers industry. It shows overall market size from 2020 to the present, and predicts industry growth through 2030. Revenues data include both public and private companies.
| Historical | Forecasted |
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| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
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Market Size (Total Revenue) | Included in Report |
% Growth Rate |
Number of Companies |
Total Employees |
Average Revenue per Company |
Average Employees per Company |
Source: U.S. government financial dataIndustry Revenue ($ Billions)

Industry Forecast ($ Billions)

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.
Geographic Breakdown by U.S. State
Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Motorcycle, ATV, and All Other Motor Vehicle Dealers companies in the United States.
Industry Revenue by State [Sample]

Distribution by Company Size
Company Size | All Industries | Motorcycle, ATV, and All Other Motor Vehicle Dealers |
---|
Small Business (< 5 Employees) | Included |
Small Business (5 - 20) |
Midsized Business (20 - 100) |
Large Business (100 - 500) |
Enterprise (> 500) |
Industry Income Statement (Average Financial Metrics)
Financial statement analysis determines averages for the following industry forces:
- Cost of goods sold
- Compensation of officers
- Salaries and wages
- Employee benefit programs
- Rent paid
- Advertising and marketing budgets
The report includes a traditional income statement from an "average" Motorcycle, ATV, and All Other Motor Vehicle Dealers company (both public and private companies are included).
| Industry Average | Percent of Sales |
---|
Total Revenue | Included |
Operating Revenue |
Cost of Goods Sold (COGS) |
Gross Profit |
Operating Expenses |
Operating Income |
Non-Operating Income |
Earnings Before Interest and Taxes (EBIT) |
Interest Expense |
Earnings Before Taxes |
Income Tax |
Net Profit |
Average Income Statement

Cost of Goods Sold
Salaries, Wages, and Benefits
Rent
Advertising
Depreciation and Amortization
Officer Compensation
Net Income
Financial Ratio Analysis
Financial ratios allow a company's performance to be compared against that of its peers.
Financial Ratio | Industry Average |
---|
Profitability Ratios | Included |
Profit Margin |
ROE |
ROA |
Liquidity Ratios |
Current Ratio |
Quick Ratio |
Activity Ratios |
Average Collection Period |
Asset Turnover Ratio |
Receivables Turnover Ratio |
Inventory Conversion Ratio |
Salary information for employees working in the Motorcycle, ATV, and All Other Motor Vehicle Dealers industry.
Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
---|
Management Occupations | 5% | Included |
Chief Executives | 0% |
General and Operations Managers | 3% |
Sales and Related Occupations | 38% |
Retail Sales Workers | 32% |
Counter and Rental Clerks and Parts Salespersons | 9% |
Parts Salespersons | 7% |
Retail Salespersons | 22% |
Retail Salespersons | 22% |
Office and Administrative Support Occupations | 15% |
Installation, Maintenance, and Repair Occupations | 30% |
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 26% |
Small Engine Mechanics | 16% |
Motorboat Mechanics and Service Technicians | 6% |
Motorcycle Mechanics | 9% |
Miscellaneous Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 7% |
Recreational Vehicle Service Technicians | 7% |
Transportation and Material Moving Occupations | 7% |
Material Moving Workers | 5% |
Laborers and Material Movers, Hand | 5% |
Top Companies in Motorcycle, ATV, and All Other Motor Vehicle Dealers and Adjacent Industries
Company | Address | Revenue ($ Millions) |
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Included |