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E-Commerce & Online Shopping Industry - Market Research, Company Data, and Financial Statistics

E-Commerce & Online Shopping Industry - Market Size and Industry Forecast

The 2021 E-Commerce and Online Shopping Industry Report contains historical and forecasted statistics used by leading private equity firms and consultants. Total market sizes from 2016 to 2026 reveal industry trends and growth patterns. Market size revenues include both public and private companies in the e-commerce & online shopping industry.

Market Size (Total Revenue)

Included in Report

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

E-Commerce & Online Shopping Industry Revenue
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

E-Commerce & Online Shopping - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for E-Commerce & Online Shopping companies in the United States.

E-Commerce & Online Shopping Revenue by State

US Market Size by State

Distribution by Company Size

Company SizeAll IndustriesE-Commerce & Online Shopping
Small Business (< 5 Employees)


Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

E-Commerce & Online Shopping - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue


Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits



Depreciation and Amortization

Officer Compensation

Net Income

E-Commerce & Online Shopping - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios


Profit Margin
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

E-Commerce & Online Shopping - Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total


Computer hardware, software, & supplies
Computer & peripheral equipment
All other merchandise
Drugs, health aids, beauty aids, including cosmetics
tv, video recorders, video cameras, video tapes, dvds
Women's, juniors', and misses' wear, including accessories
Audio equip, musical instr, radios, stereos, cds, records
Jewelry, including watches, watch attach, novelty jewelry

E-Commerce & Online Shopping - Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations6%


Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations8%
Business Operations Specialists6%
Computer and Mathematical Occupations6%
Computer Occupations6%
Sales and Related Occupations10%
Office and Administrative Support Occupations42%
Information and Record Clerks21%
Customer Service Representatives13%
Customer Service Representatives13%
Order Clerks7%
Order Clerks7%
Material Recording, Scheduling, Dispatching, and Distributing Workers12%
Shipping, Receiving, and Traffic Clerks7%
Shipping, Receiving, and Traffic Clerks7%
Transportation and Material Moving Occupations16%
Material Moving Workers14%
Laborers and Material Movers, Hand13%
Laborers and Freight, Stock, and Material Movers, Hand8%

Government Contracts

In 2008, the federal government spent a total of $1,163,735 on the e-commerce & online shopping industry. It has awarded 184 contracts to 45 companies, with an average value of $25,861 per company.

E-Commerce & Online Shopping and Adjacent Industries - Top Companies

($ Millions)


E-Commerce & Online Shopping (NAICS 454111) Industry Report
GeographyUnited States  
Publication DateMarch 2021
Report FormatPDF Download  

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