Radio Broadcasting (NAICS 51511) Industry Market Research Report

Radio Broadcasting - Market Size and Forecast

The Radio Broadcasting report contains both historical and forecasted statistics. Total market size figures from 2015 to 2025 reveal industry growth patterns and trends. Market size measurementsincludes both public and private companies in the industry.

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Market Size (Total Revenue)


% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data.

Industry Revenue ($ Billions)

Radio Broadcasting Industry Revenue
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021

Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Radio Broadcasting - Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Radio Broadcasting companies in the United States.

Radio Broadcasting Revenue by State

US Market Size by State

Distribution by Company Size

Company Size All Industries Radio Broadcasting
Small Business (< 5 Employees)


Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Radio Broadcasting - Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry Average Percent of Sales
Total Revenue


Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits



Depreciation and Amortization

Officer Compensation

Net Income

Radio Broadcasting - Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios


Profit Margin
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Radio Broadcasting - Product Mix

Product Description Description Revenue
($ Millions)
Industry total


Radio broadcasting - air time
Local advertising (net)
National & regional advertising (net)
Public & non-commercial programming services - radio
All other operating receipts
All other receipts
Network compensation
Television broadcasting - air time

Radio Broadcasting - Compensation and Salary Surveys

TitlePercent of Workforce Bottom Quartile Average (Median) Salary Upper Quartile
Management Occupations 7%


Chief Executives 0%
General and Operations Managers 4%
Arts, Design, Entertainment, Sports, and Media Occupations 53%
Entertainers and Performers, Sports and Related Workers 9%
Actors, Producers, and Directors 8%
Producers and Directors 8%
Media and Communication Workers 33%
Announcers 26%
Radio and Television Announcers 26%
Media and Communication Equipment Workers 10%
Broadcast and Sound Engineering Technicians and Radio Operators 10%
Broadcast Technicians 8%
Sales and Related Occupations 20%
Sales Representatives, Services 18%
Advertising Sales Agents 17%
Advertising Sales Agents 17%
Office and Administrative Support Occupations 13%

Government Contracts

In 2008, the federal government spent a total of $4,487,642 on the radio broadcasting industry. It has awarded 225 contracts to 65 companies, with an average value of $69,041 per company.

Radio Broadcasting and Adjacent Industries - Top Companies

Company Address Revenue
($ Millions)


Radio Broadcasting Industry Report
Geography United States  
Publication Date July 2020
Report Format PDF Download  
Price $499

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