Advertising, Public Relations, and Related Services - Market Size, Financial Statistics, Industry Trends

Industry Overview

This industry group comprises establishments primarily engaged in advertising, public relations, and related services, such as media buying, independent media representation, indoor and outdoor display advertising, direct mail advertising, advertising material distribution services, and other services related to advertising.
Source: U.S. Census Bureau

Advertising, Public Relations, and Related Services Market Size

This report includes historical and forecasted market sizes and industry trends for Advertising, Public Relations, and Related Services. It reveals overall market dynamics from 2020 through the present, and predicts industry growth or shrinkage through 2030. Revenue data include both public and private companies in the Advertising, Public Relations, and Related Services industry.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)	Included in Report
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Pell Research's advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size statistics include revenue generated from all products and services sold within the Advertising, Public Relations, and Related Services industry.

Geographic Breakdown by U.S. State

Advertising, Public Relations, and Related Services market share by state pinpoints local opportunities based on regional revenue statistics. Growth rate for each state is affected by regional economic conditions. Data by state can be used to locate profitable and nonprofitable locations for Advertising, Public Relations, and Related Services companies in the United States.

Distribution by Company Size

Company Size	All Industries	Advertising, Public Relations, and Related Services
Small Business (< 5 Employees)	Included
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" Advertising, Public Relations, and Related Services company (both public and private companies are included).

	Industry Average	Percent of Sales
Total Revenue	Included
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios	Included
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Products and Services Mix

Product lines and services in the Advertising, Public Relations, and Related Services industry accounting for the largest revenue sources.

Product Description	Description	Revenue ($ Millions)
Industry total	Included
Advertising agency services
Direct mail advertising services
Public relations services
Display advertising services
Coordination of production/delivery of premiums (ad specialties)
Other services related to advertising
Full public relations services
Media planning and/or buying services
Full direct mail services

Compensation and Salary Surveys

Salary information for employees working in the Advertising, Public Relations, and Related Services industry.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	12%	Included
Chief Executives	0%
General and Operations Managers	3%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers	6%
Business and Financial Operations Occupations	11%
Business Operations Specialists	9%
Market Research Analysts and Marketing Specialists	6%
Market Research Analysts and Marketing Specialists	6%
Arts, Design, Entertainment, Sports, and Media Occupations	25%
Art and Design Workers	12%
Designers	9%
Media and Communication Workers	10%
Public Relations Specialists	8%
Public Relations Specialists	8%
Sales and Related Occupations	24%
Sales Representatives, Services	14%
Advertising Sales Agents	11%
Advertising Sales Agents	11%
Other Sales and Related Workers	7%
Models, Demonstrators, and Product Promoters	6%
Demonstrators and Product Promoters	6%
Office and Administrative Support Occupations	17%
Other Office and Administrative Support Workers	6%

Government Contracts

The federal government spent an annual total of $991,023,698 on the Advertising, Public Relations, and Related Services industry. It has awarded 4,419 contracts to 595 companies, with an average value of $1,665,586 per company.

Top Companies in Advertising, Public Relations, and Related Services and Adjacent Industries

Company	Address	Revenue ($ Millions)
Included