Advertising, Public Relations, and Related Services Industry Research Report
Industry Overview
This industry group comprises establishments primarily engaged in advertising, public relations, and related services, such as media buying, independent media representation, indoor and outdoor display advertising, direct mail advertising, advertising material distribution services, and other services related to advertising.
Source: U.S. Census BureauAdvertising, Public Relations, and Related Services Market Size
This research report analyzes the market size and trends in the Advertising, Public Relations, and Related Services industry. It shows overall market size from 2020 to the present, and predicts industry growth through 2030. Revenues data include both public and private companies.
| Historical | Forecasted |
|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|
| Market Size (Total Revenue) | Included in Report |
| % Growth Rate |
| Number of Companies |
| Total Employees |
| Average Revenue per Company |
| Average Employees per Company |
Source: U.S. government financial dataIndustry Revenue ($ Billions)
Industry Forecast ($ Billions)
Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.
Geographic Breakdown by U.S. State
Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Advertising, Public Relations, and Related Services companies in the United States.
Industry Revenue by State [Sample]
Distribution by Company Size
| Company Size | All Industries | Advertising, Public Relations, and Related Services |
|---|
| Small Business (< 5 Employees) | Included |
| Small Business (5 - 20) |
| Midsized Business (20 - 100) |
| Large Business (100 - 500) |
| Enterprise (> 500) |
Industry Income Statement (Average Financial Metrics)
Financial statement analysis determines averages for the following industry forces:
- Cost of goods sold
- Compensation of officers
- Salaries and wages
- Employee benefit programs
- Rent paid
- Advertising and marketing budgets
The report includes a traditional income statement from an "average" Advertising, Public Relations, and Related Services company (both public and private companies are included).
| Industry Average | Percent of Sales |
|---|
| Total Revenue | Included |
| Operating Revenue |
| Cost of Goods Sold (COGS) |
| Gross Profit |
| Operating Expenses |
| Operating Income |
| Non-Operating Income |
| Earnings Before Interest and Taxes (EBIT) |
| Interest Expense |
| Earnings Before Taxes |
| Income Tax |
| Net Profit |
Average Income Statement
Cost of Goods Sold
Salaries, Wages, and Benefits
Rent
Advertising
Depreciation and Amortization
Officer Compensation
Net Income
Financial Ratio Analysis
Financial ratios allow a company's performance to be compared against that of its peers.
| Financial Ratio | Industry Average |
|---|
| Profitability Ratios | Included |
| Profit Margin |
| ROE |
| ROA |
| Liquidity Ratios |
| Current Ratio |
| Quick Ratio |
| Activity Ratios |
| Average Collection Period |
| Asset Turnover Ratio |
| Receivables Turnover Ratio |
| Inventory Conversion Ratio |
Products and Services Mix
Product lines and services in the Advertising, Public Relations, and Related Services industry accounting for the largest revenue sources.
| Product Description | Description | Revenue
($ Millions) |
|---|
| Industry total | Included |
| Advertising agency services |
| Direct mail advertising services |
| Public relations services |
| Display advertising services |
| Coordination of production/delivery of premiums (ad specialties) |
| Other services related to advertising |
| Full public relations services |
| Media planning and/or buying services |
| Full direct mail services |
Salary information for employees working in the Advertising, Public Relations, and Related Services industry.
| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|
| Management Occupations | 12% | Included |
| Chief Executives | 0% |
| General and Operations Managers | 3% |
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 6% |
| Business and Financial Operations Occupations | 11% |
| Business Operations Specialists | 9% |
| Market Research Analysts and Marketing Specialists | 6% |
| Market Research Analysts and Marketing Specialists | 6% |
| Arts, Design, Entertainment, Sports, and Media Occupations | 25% |
| Art and Design Workers | 12% |
| Designers | 9% |
| Media and Communication Workers | 10% |
| Public Relations Specialists | 8% |
| Public Relations Specialists | 8% |
| Sales and Related Occupations | 24% |
| Sales Representatives, Services | 14% |
| Advertising Sales Agents | 11% |
| Advertising Sales Agents | 11% |
| Other Sales and Related Workers | 7% |
| Models, Demonstrators, and Product Promoters | 6% |
| Demonstrators and Product Promoters | 6% |
| Office and Administrative Support Occupations | 17% |
| Other Office and Administrative Support Workers | 6% |
Government Contracts
The federal government spent an annual total of
$991,023,698 on the Advertising, Public Relations, and Related Services industry. It has awarded 4,419 contracts to 595 companies, with an average value of $1,665,586 per company.
Top Companies in Advertising, Public Relations, and Related Services and Adjacent Industries
| Company | Address | Revenue
($ Millions) |
|---|
Included |
