Marketing Research and Public Opinion Polling - Market Size, Financial Statistics, Industry Trends
Marketing Research and Public Opinion Polling Market Size
This report includes historical and forecasted market sizes and industry trends for Marketing Research and Public Opinion Polling. It reveals overall market dynamics from 2020 through the present, and predicts industry growth or shrinkage through 2030. Revenue data include both public and private companies in the Marketing Research and Public Opinion Polling industry.| Historical | Forecasted | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | |
| Market Size (Total Revenue) | Included in Report |
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| % Growth Rate | |||||||||||
| Number of Companies | |||||||||||
| Total Employees | |||||||||||
| Average Revenue per Company | |||||||||||
| Average Employees per Company | |||||||||||
Industry Revenue ($ Billions)
Industry Forecast ($ Billions)
Pell Research's advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size statistics include revenue generated from all products and services sold within the Marketing Research and Public Opinion Polling industry.
Geographic Breakdown by U.S. State
Marketing Research and Public Opinion Polling market share by state pinpoints local opportunities based on regional revenue statistics. Growth rate for each state is affected by regional economic conditions. Data by state can be used to locate profitable and nonprofitable locations for Marketing Research and Public Opinion Polling companies in the United States.Industry Revenue by State [Sample]
Distribution by Company Size
| Company Size | All Industries | Marketing Research and Public Opinion Polling |
|---|---|---|
| Small Business (< 5 Employees) | Included |
|
| Small Business (5 - 20) | ||
| Midsized Business (20 - 100) | ||
| Large Business (100 - 500) | ||
| Enterprise (> 500) | ||
Industry Income Statement (Average Financial Metrics)
Financial statement analysis determines averages for the following industry forces:- Cost of goods sold
- Compensation of officers
- Salaries and wages
- Employee benefit programs
- Rent paid
- Advertising and marketing budgets
The report includes a traditional income statement from an "average" Marketing Research and Public Opinion Polling company (both public and private companies are included).
| Industry Average | Percent of Sales | |
|---|---|---|
| Total Revenue | Included |
|
| Operating Revenue | ||
| Cost of Goods Sold (COGS) | ||
| Gross Profit | ||
| Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| Earnings Before Interest and Taxes (EBIT) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit | ||
Average Income Statement
Cost of Goods Sold
Salaries, Wages, and Benefits
Rent
Advertising
Depreciation and Amortization
Officer Compensation
Net Income
Financial Ratio Analysis
Financial ratios allow a company's performance to be compared against that of its peers.| Financial Ratio | Industry Average |
|---|---|
| Profitability Ratios | Included |
| Profit Margin | |
| ROE | |
| ROA | |
| Liquidity Ratios | |
| Current Ratio | |
| Quick Ratio | |
| Activity Ratios | |
| Average Collection Period | |
| Asset Turnover Ratio | |
| Receivables Turnover Ratio | |
| Inventory Conversion Ratio |
Products and Services Mix
Product lines and services in the Marketing Research and Public Opinion Polling industry accounting for the largest revenue sources.| Product Description | Description | Revenue ($ Millions) |
|---|---|---|
| Industry total | Included |
|
| Marketing research services | ||
| Marketing research services, conducted over the internet | ||
| Marketing research services, conducted by telephone | ||
| Other marketing research services | ||
| Marketing research services, conducted using focus groups | ||
| Marketing research services, face-to-face methods, excluding focus groups | ||
| Marketing research services, conducted by mail | ||
| Media audience research services | ||
| Public opinion research/polling services | ||
Compensation and Salary Surveys
Salary information for employees working in the Marketing Research and Public Opinion Polling industry.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 4% |
Included |
||
| Chief Executives | 0% | |||
| General and Operations Managers | 2% | |||
| Business and Financial Operations Occupations | 8% | |||
| Business Operations Specialists | 6% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 8% | |||
| Healthcare Practitioners and Technical Occupations | 23% | |||
| Health Diagnosing and Treating Practitioners | 9% | |||
| Veterinarians | 9% | |||
| Veterinarians | 9% | |||
| Health Technologists and Technicians | 14% | |||
| Health Practitioner Support Technologists and Technicians | 14% | |||
| Veterinary Technologists and Technicians | 14% | |||
| Healthcare Support Occupations | 11% | |||
| Other Healthcare Support Occupations | 11% | |||
| Miscellaneous Healthcare Support Occupations | 11% | |||
| Veterinary Assistants and Laboratory Animal Caretakers | 11% | |||
| Office and Administrative Support Occupations | 26% | |||
| Information and Record Clerks | 15% | |||
| Receptionists and Information Clerks | 8% | |||
| Receptionists and Information Clerks | 8% | |||
Government Contracts
The federal government spent an annual total of $213,519,642 on the Marketing Research and Public Opinion Polling industry. It has awarded 1,039 contracts to 191 companies, with an average value of $1,117,904 per company.Top Companies in Marketing Research and Public Opinion Polling and Adjacent Industries
| Company | Address | Revenue ($ Millions) |
|---|---|---|
Included |
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