Public Relations Agencies - Market Size, Financial Statistics, Industry Trends

Public Relations Agencies Market Size

This report includes historical and forecasted market sizes and industry trends for Public Relations Agencies. It reveals overall market dynamics from 2020 through the present, and predicts industry growth or shrinkage through 2030. Revenue data include both public and private companies in the Public Relations Agencies industry.

Historical Forecasted
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
Market Size (Total Revenue)

Included in Report

% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data

Industry Revenue ($ Billions)

Public Relations Agencies Industry Market Size
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024

Industry Forecast ($ Billions)

Public Relations Agencies Industry Forecast
  • 2024
  • 2025
  • 2026
  • 2027
  • 2028
  • 2029
  • 2030


Pell Research's advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size statistics include revenue generated from all products and services sold within the Public Relations Agencies industry.

Geographic Breakdown by U.S. State

Public Relations Agencies market share by state pinpoints local opportunities based on regional revenue statistics. Growth rate for each state is affected by regional economic conditions. Data by state can be used to locate profitable and nonprofitable locations for Public Relations Agencies companies in the United States.

Industry Revenue by State [Sample]

Market Size by State

Distribution by Company Size

Company Size All Industries Public Relations Agencies
Small Business (< 5 Employees)

Included

Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" Public Relations Agencies company (both public and private companies are included).

Industry Average Percent of Sales
Total Revenue

Included

Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit


Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits

Rent

Advertising

Depreciation and Amortization

Officer Compensation

Net Income


Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios

Included

Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Products and Services Mix

Product lines and services in the Public Relations Agencies industry accounting for the largest revenue sources.

Product Description Description Revenue
($ Millions)
Industry total

Included

Public relations services
Full public relations services
Lobbying services
Media relations services
Event management services
Crisis management services
Media planning and/or buying services
Media monitoring & analysis
Advertising creative services, including graphic design services

Compensation and Salary Surveys

Salary information for employees working in the Public Relations Agencies industry.

TitlePercent of Workforce Bottom Quartile Average (Median) Salary Upper Quartile
Management Occupations 12%

Included

Chief Executives 0%
General and Operations Managers 3%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers 6%
Business and Financial Operations Occupations 11%
Business Operations Specialists 9%
Market Research Analysts and Marketing Specialists 6%
Market Research Analysts and Marketing Specialists 6%
Arts, Design, Entertainment, Sports, and Media Occupations 25%
Art and Design Workers 12%
Designers 9%
Media and Communication Workers 10%
Public Relations Specialists 8%
Public Relations Specialists 8%
Sales and Related Occupations 24%
Sales Representatives, Services 14%
Advertising Sales Agents 11%
Advertising Sales Agents 11%
Other Sales and Related Workers 7%
Models, Demonstrators, and Product Promoters 6%
Demonstrators and Product Promoters 6%
Office and Administrative Support Occupations 17%
Other Office and Administrative Support Workers 6%

Government Contracts

The federal government spent an annual total of $166,660,270 on the Public Relations Agencies industry. It has awarded 1,625 contracts to 128 companies, with an average value of $1,302,033 per company.

Top Companies in Public Relations Agencies and Adjacent Industries

Company Address Revenue
($ Millions)

Included